An event that successfully brought together sport, design, emotion, and a strong sense of community, conceived to celebrate Italian passion and strengthen the bond between the Alfa Romeo brand and those who contribute to its story every day. We oversaw the event setup and provided operational support for the organization of a special day dedicated to the New Alfa Romeo Tonale, hosted at the Stellantis headquarters in Turin, in the heart of Mirafiori.

The event was designed not as a simple product presentation, but as a shared experiential moment.

To make the day even more memorable, interactive sport and entertainment areas were created, including on-site mini tennis courts, where participants had the opportunity to enjoy moments of play and fun with Jasmine Paolini, internationally renowned tennis player and new Alfa Romeo Brand Ambassador. Her energy and values perfectly embody the spirit of the brand.

This approach transformed the event into an authentic experience: not merely a showcase for an outstanding product, but an opportunity for connection and shared moments, reinforcing the sense of belonging to the “Alfa Romeo family” and highlighting the value of those who live and support the brand every day.