On the occasion of the first edition of Ultimate Supercar Garage, the new event dedicated to contemporary supercars created by the Paris-based Rétromobile exhibition, Alfa Romeo and Maserati unveiled the BOTTEGAFUORISERIE project to the public. This shared vision brings together the values that define both brands’ dream super sports cars and one-of-a-kind creations, combining personalization, aesthetic research, and performance pushed to the highest level.

For this international event, we were responsible for the design of the exhibition stand, conceived to translate the brand’s identity and values into a physical space.

The installation was developed around the four pillars that define the BOTTEGAFUORISERIE universe: Bottega, dedicated to bespoke few-off creations; Fuoriserie, the ultimate expression of personalization; Storia, rooted in the heritage of the two brands; and Corse, embodying racing expertise driven by innovation.

The exhibition space showcased four iconic vehicles: the Alfa Romeo Nuova 33 Stradale, Alfa Romeo Giulia Quadrifoglio Luna Rossa, Maserati MCXtrema, and Maserati GT2 Stradale. At the heart of the stand, we designed a lounge area conceived as a place for gathering and discovery, visually and conceptually connecting the four vehicles and the values they represent.

The result is a space that goes beyond a traditional exhibition display - an immersive experience that tells the story of the dialogue between two icons of Italian automotive excellence.