For the launch of the new 33 Stradale, Alfa Romeo entrusted us with the design and setup of a dedicated press area. The project had two main requirements: on one hand, the creation of a neutral, photographic limbo - a space designed to enhance the lines of the new vehicle; on the other, the development of an exhibition path dedicated to the historic 33 Stradale, featuring original materials and designer sketches that illustrated the creative process behind the new supercar.

The result offered journalists an environment tailored to showcase the brand’s evolution - a space conceived to reflect Alfa Romeo’s design language and spirit of innovation.

The same approach was applied to the launch of the new Alfa Romeo Junior, with a captivating setup and carefully designed lighting to highlight the compact and sporty identity of the latest model.