For the launch of the new 33 Stradale, Alfa Romeo entrusted us with setting up a dedicated space for the press. The main requirements were twofold: first, the creation of a neutral space, a photographic limbo, perfect for highlighting the car’s lines; and second, the design of an exhibition path dedicated to the historic 33 Stradale, showcasing the design process of the new supercar through materials and designers' sketches.

The result allowed journalists to convey the brand's evolution in an environment designed to reflect Alfa Romeo’s design and innovation.

The same approach was used for the presentation of the new Alfa Romeo Junior, with an evocative setup and lighting designed to highlight the sporty and compact spirit of the new model.