Creostudios supported the University of Pavia in its digital campaign for the enrolments for the academic year 2022-2023.

Our starting point was an analysis of the University's digital presence compared to the other universities in Lombardy. We studied the tone of voice, the visuals, and the engagement strategy and created an omnichannel editorial storytelling plan. The plan included the main digital and social channels: Facebook, Instagram, TikTok and YouTube.

The aim was to engage prospective students, inform them about the University of Pavia's offers, benefits and plusses, entice them to attend events, download information materials and finally enrol.

The editorial plan developed into a series of in-depth columns, each focusing on a different topic. We created a format of short video interviews, broadcast on Facebook, Instagram and Tik Tok. The protagonists were professors, students, sports champions and distinguished university alums.

In addition to the editorial planning on social media, Creostudios also managed the advertising space, with advertorial content on ScuolaZoo and radio spots on Discoradio.