Creostudios supported Instron, a leading global manufacturer of test systems, in defining the 2023 campaign, which aimed at the product launch of the MFI Series.

Our starting point, in tandem with the client's marketing team, was to define the overall campaign strategy.

We designed the conversion funnel with the triple objective of informing prospects about new products, converting them to valuable CTAs, and qualifying them within the CRM. We conducted a prospect customer analysis and identified the best communication media.

Creostudios handled the development of the campaign communication assets, including the new machinery launch video, presentation brochure, social video content, and ADV budget management on the Google channel.

We also gathered video awareness content of the client's participation in the MD&M East trade show in New York, with a dedicated team.