Creostudios supported Instron, the global leader in testing systems, in defining their 2023 campaign for the launch of the MFI Series product line.

Our starting point, in tandem with the client’s marketing team, was to define the overall campaign strategy. We designed the conversion funnel with three main goals: inform potential customers about the new products, drive them to high-value CTAs, and qualify them within the CRM. We conducted an analysis of prospect clients and identified the best communication channels to reach them.

Creostudios handled the development of the campaign's communication assets, including the product launch video, the presentation brochure, social video content, and the management of the Google Ads budget. We also gathered awareness-building video content from the client’s participation at the MD&M East trade show in New York, with a dedicated team on-site.