Galup, a historic Piedmontese confectionery company specializing in panettone and pandoro, has been operating online for a few years now by opening its own e-commerce. The company, in correspondence with Christmas, an important time of the year for the industry, approached Creostudios to define a strategy to increase the sales volume of its online store. 

To achieve the objective, we intervened simultaneously with an overhaul of the e-commerce in terms of SEO, interface, and user experience, as well as with an ADS and social campaign strategy for awareness and engagement. On the website, thanks to the use of the new Shopify 2.0 features, we improved the browsing experience, enriching it with the inclusion of a new visual filter: the possibility of reaching the desired product through the selection of ingredients.