Valle d’Aosta Heritage is a cultural initiative promoted by the Autonomous Region of Valle d’Aosta, aimed at enhancing and promoting the region’s rich historical and cultural heritage - including castles, archaeological sites and museums.

We were tasked with creating a multi-subject teaser campaign to promote some of the region’s most iconic castles, with spring as the central theme - a season of rediscovery and renewed interest in cultural experiences.

Campaign Objectives

• Encourage visits to the castles of Valle d’Aosta during the spring season
• Strengthen the visual identity of the Valle d’Aosta Heritage project through a distinctive and recognizable graphic language deployed across the region

We transformed the castles’ logos into blooming flower vases, crafting an image that is iconic, elegant, and immediately impactful. The floral motif evokes the season and suggests the idea of rebirth - where the castle is not merely a place to visit, but a place to experience: a vessel of memory, beauty, and life.
The copy was designed to complement the visual with clarity and impact. The headline delivers a direct invitation to visit, while the body copy expands the message by evoking - in just a few lines - the atmosphere and unique experience each castle offers. It strikes a balance between information and emotion, carefully crafted to spark curiosity and engagement among both locals and tourists.
These sites become cultural vessels in bloom - ready to welcome visitors and to share, with renewed vitality, the stories and values they embody for the region.