To celebrate the Bicentennial of Museo Egizio of Turin, we were entrusted with the task of designing and developing a new communication campaign to honor this historic occasion. Our goal was to convey the cultural and symbolic importance of the Museum, one of Turin's main treasures and an international point of reference for Egyptology.

The campaign aimed to highlight the unique heritage of Museo Egizio and its intrinsic connection to the city, projecting it onto a global stage.

A key element of the strategy was investing in advertising on prestigious platforms such as the Lufthansa and eDreams websites, targeting an international audience of travelers to promote both the Museum and the city of Turin. Simultaneously, the project was strengthened by the "Look of the City" initiative, which brought images of the most significant artifacts to banners on Via Po and Piazza San Carlo, as well as banners at Porta Nuova and Porta Susa stations, emphasizing the bond between the city and the Museum. Another unifying element is the iconic yellow ribbon that defines the visual identity of the Museum’s bicentennial, painted with eco-friendly paint along Via Roma, from Piazza San Carlo to Piazza Castello.

Additionally, visitors arriving in Turin at Porta Susa and Porta Nuova will be greeted with a new, grand welcome: an enormous reproduction of the bicentennial logo, measuring 450 cm by 310 cm.

We oversaw every phase of the campaign, from the creative concept to the production of materials, adopting an integrated approach. The result has been a visual and communicative impact that positioned Museo Egizio as a global icon, strengthening its online and offline presence and increasing its visibility on an international level.