Ozapp is the social talent platform conceived by director Ferzan Ozpetek to spotlight singers, actors, and filmmakers seeking professional opportunities. We supported the project through every stage of its transformation — from developing the new app and shaping the brand identity to designing the website and crafting an integrated communication strategy.

The launch was supported by a multi-channel editorial plan, featuring content across Instagram, Facebook, and LinkedIn, including both written and visual elements, DEM campaigns, and sponsored posts. In just three months, this generated impressive results in terms of views, reach, and engagement: over 1.5 million views on Instagram, an engagement rate of 8.64%, and a click-through rate to pre-registration of 54.2%.

With a distinctive identity, a growing community, and a data-driven communication approach, Ozapp has established itself as a new benchmark for the digital entertainment world.