Tributo italiano
Alfa Romeo
CREATIVE DIRECTION
|
.art
Creostudios team flew to Matera to shoot Alfa Romeo's first global special series: Tributo Italiano. The series is developed on the Giulia, Stelvio and Tonale models, in an exclusive edition that pays homage to the brand's origins and enhances its Italian and sporty character.
The "City of Sassi" completely represents the soul of Alfa Romeo: it preserves Italian memory, has a glorious past and, at the same time, has always had the courage to adapt and innovate with the times. Creostudios' task was to take care of the art direction of the all-round shooting: the photos, the videos, but also the choice of evocative locations and tone-on-tone outfits that strongly recall the materiality of the city.
An all-Italian portrait of historicity and innovation.

Credits
Photographer: Max Sarotto
Producer: Contesti
Client:
/
Stellantis | Alfa Romeo
/
.art
/
Unit:
Sector:
Automotive
Year:
2023


























