Scuola APM approached us with the goal of developing a strong visual identity for CONsonanTE, a cultural initiative by the APM Foundation designed to connect and engage the diverse musical communities of Cuneo and its surrounding province. The challenge was to promote the activities of the CONsonanTE concert season through communication materials that were both visually captivating and consistent across all touchpoints.

Our first step was to design a distinctive logo that could embody the spirit of the project. From there, we created the season’s visual identity - striking, versatile, and adaptable to a variety of formats - while always ensuring a coherent and recognizable presence for CONsonanTE.