For the 2026 edition of SANA Food, the international B2B trade show for organic and natural products, we developed a visual restyling designed to convey the event’s evolved identity: a space where gastronomic culture meets business, combining growth opportunities with authentic values.

The concept takes shape from a deconstructed flower, symbolizing an expanding network. The dynamic composition of the petals evokes energy, connection, and development, expressing a sense of continuous growth.

The graphic approach emphasizes clarity, lightness, and visual consistency, thanks to a contemporary color palette and a language harmonized with that of Slow Wine Fair, an event held in parallel that shares with SANA Food a single integrated exhibition offer.