FEBAMETAL S.p.A., a company that designs, manufactures, and distributes cutting tools across the Italian market, entrusted us with the rebranding of its corporate identity. The goal was to visually express the company’s evolution over the past 30 years and the core values that have made it a benchmark in the industry.
The new logo was designed to symbolize precision and solidity. The clean “incision” at the center of the logo breaks through the softened shape, creating two distinct elements that represent the company’s second-generation leadership.
This graphic feature also evokes - at first glance - the high mechanical precision that defines Febametal’s production standards.
To complete the rebranding, we developed a new brand payoff that captures the company’s three foundational pillars:“Velocità. Qualità. Precisione.”
This payoff perfectly reflects Febametal’s brand philosophy - highlighting its ability to deliver high-quality products with fast turnaround times and exceptional precision.