Protezione Civile Siciliana
Pronti all'azione
CAMPAIGN
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.art
The topic of risk in terms of the environment, health and industry is increasingly present, particularly in recent years.
Together with the Protezione Civile Regione Siciliana, we spread the voices and experience of volunteers, those who put themselves on the line to protect their territory and the people who live there.
"Pronti all'azione" ("Ready for action") is our call for the active participation of citizens, an invitation in the name of information, prevention and correct reaction in the event of an emergency. The information campaign developed online and offline, converging in an educational roadshow in the most important Sicilian squares. The testimonial chosen is Carlotta Ferlito, born in Catania and former artistic gymnastics champion.
An all-round campaign that reaches out to citizens and makes a difference at a time in history when risk prevention is increasingly necessary.

Winner of the 2024 AICA Award Campaign
Client:
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Protezione Civile Regione Siciliana
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.art
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Unit:
Sector:
Public Administration
Year:
2023













