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New Giulia and Stelvio Veloce

Italian sporting elegance

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New Giulia and Stelvio Veloce

CREATIVE DIRECTION

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.art

The new Alfa Romeo Giulia and Stelvio Veloce are the symbol of Italian sporty elegance, a perfectly harmonious union of performance and the distinctive design of the House of the Biscione. For the launch of the new Giulia and Stelvio Veloce, we handled the creative direction of the photo shoot of the cars.


The chosen location, the Carrara marble caves complex, enhances all the deep connections of Alfa Romeo with Italian design and tradition: a place recognized worldwide as the excellence of Made in Italy, which serves as the perfect backdrop to enhance all the features of Giulia and Stelvio Veloce. In an ideal balance between tradition and innovation, the images convey the unique passion and emotions of Giulia and Stelvio Veloce in an instant.

Credits

Photographer: Max Sarotto
Producer: Contesti Photographers

Client:

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Stellantis | Alfa Romeo

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.art

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Unit:

Sector:

Automotive

Year:

2023

Max Sarotto Studios

Max Sarotto Studios

BRAND ID

2024

Fiat Professional Scudo

Fiat Professional Scudo

CREATIVE DIRECTION

2022

.art creates action

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