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New Junior

The wait is over!

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New Junior

CREATIVE DIRECTION

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.art

Sporty at heart, compact in size, and unmistakably Italian in style. Alfa Romeo presents the new Junior.
We created the teaser materials for the launch of the brand’s latest model, highlighting the iconic features that have always defined Alfa Romeo, such as the legendary grille and the car’s assertive front-end gaze.
In the launch visuals, the quality of the surfaces takes center stage, with rich, harmonious reflections that enhance the bold interplay of volumes in this striking new vehicle.



Credits

Photographer: Max Sarotto Studios

CDP: Contesti Photographers and More

Client:

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Stellantis | Alfa Romeo

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Unit:

Sector:

Automotive

Year:

2024

Max Sarotto Studios

Max Sarotto Studios

BRAND ID

2024

Fiat Professional Scudo

Fiat Professional Scudo

CREATIVE DIRECTION

2022

.art creates action

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