Nova Energia is the electric retrofit project that transforms the legendary Fiat Panda 141A into a low-impact vehicle, while preserving its original spirit. The goal: to combine sustainability, accessibility, and iconic design.

To accompany the launch of Nova Energia, we created the visual identity, designing a graphic system that is essential yet distinctive, capable of uniting the concepts of movement, reuse, and innovation. The logo and typographic choices are inspired by the functional rationality of the original Panda, reinterpreted in a contemporary key.

We also developed the official website, designed to clearly communicate the economic and environmental benefits of electric retrofit, using a language suited both to enthusiasts and the simply curious. To support ongoing communication, we launched and began managing Instagram and Facebook profiles, and produced a dedicated photo shoot.

Even the livery of the first Nova Energia was custom designed, making its official debut in Pandino during the renowned national gathering dedicated to the Fiat Panda.