After the spring campaign dedicated to the revival of Aosta Valley castles, Valle d’Aosta Heritage returns with a new chapter: winter as a moment of revelation. The goal is to increase visits during the colder months, showcasing how winter transforms the Aosta Valley into an even more authentic and evocative experience.

The creative concept revolves around a universal symbol of winter magic: the snow globe. Within the sphere, the castles of the Aosta Valley are revealed in their most enchanting form, suspended in snow, where every architectural detail stands out vividly.

The winter atmosphere—silent, contemplative, and genuine—turns each castle into a world of its own, waiting to be discovered. The snow globe thus becomes the gateway to this universe: an invitation to step inside and become the protagonists of a contemporary fairy tale, exploring halls, towers, and landscapes that take on an even more magical dimension in winter.

The campaign was rolled out across digital and print channels in the Aosta Valley, Piedmont, and Lombardy.