Inout is the largest marketplace for the world of tourism and hospitality, a space designed to welcome the entire contract community, both indoors and outdoors. An area where all the figures of hospitality mingle, a laboratory of ideas where creativity generates new possibilities. 

The connection between the two words through the lettering suggests the union of the two opposite concepts: indoor and outdoor meet in the context of the event, for a complete offer. The Inout identity begins with the definition of the new naming and logo, the study of the new visual, and the development of BTL communication materials. 

For the concept of the new visual, we started with a question: what do the exhibitors that make up the Inout Contract Community? Have in common? The ability to transform materials into unique, designer, functional products. The visual is constructed with materials and textures from the thematic areas of the fair, forming a composition that becomes a precious sculpture, in which the elements dialogue in balance and perfect harmony.