The communication campaign curated by Creostudios was conceived to promote the 2021/2022 Concert Season and convey the vitality of the new Filarmonica TRT. This renewed vision is reflected in the "Vivi Concerto" project, another new feature of the Filarmonica TRT. "Vivi concerto" centres on the spectator, who becomes the real protagonist of the show: it will be possible to participate in the rehearsals side by side with the instrumentalist, discover with him the secrets of the sheet music during the aperitif and enjoy the final concert.

Two campaigns capable of evoking the true spirit of the Filarmonica TRT. The campaign to promote the 2021/2022 Concert Season features a very young Felix Mildenberger, and an absolute novelty in the Filarmonica TRT's programme. There is movement in Turin. Movement such as that of the musical work, such as that of the conductor's arms, but also - and above all - understood as a return to life. A second campaign promotes the Vivi Concerto project. A background as white as a sheet of music suggests the arrangement of instruments within the Filarmonica orchestra and, unexpectedly, a free armchair is located in the middle: Take a seat and enjoy an immersive experience with Vivi Concerto. In this way the spectator is invited to experience the Filarmonica TRT as a protagonist, in a new and engaging way.