There is an art, a skill attached to every profession, and Fiat Professional is at the workers' side, making the daily routine more comfortable, enjoyable and efficient. The brand-new eScudo and Scudo are the latest vehicles in the Fiat Professional family, designed to allow professionals to do their best work in a highly functional environment, suitable for every need. We are proud to have been selected as Fiat Professional's partner in the competition. The creativity proposed was designed to highlight the characteristics of the vehicle while representing the values of the brand. The photo shoot also highlighted the transition to electrification with the eScudo version, which keeps the promise of vehicles that make no compromises: same capacity and load volume and two different configurations of battery packs.