When two icons of Italian automotive excellence choose to embark on a shared journey, every communication decision becomes a defining and foundational act. BOTTEGAFUORISERIE was born from the meeting of Alfa Romeo and Maserati - a bold statement that looks to the future while remaining deeply rooted in its heritage.

Our team joined the project from its earliest stages, with the responsibility of translating the values, ambitions, and distinctive character of this unique initiative into a coherent visual and narrative language. Our contribution encompassed the entire brand development process: from creating the brand identity and producing launch communication materials to developing the videos for the press conference, where designers and executives from both brands shared the vision and significance behind BOTTEGAFUORISERIE.

Working in close collaboration with the project team, every asset was conceived as a strategic positioning tool, designed to make the brand instantly recognizable while reinforcing its perception of exclusivity, craftsmanship, and excellence.