The new Tonale marks Alfa Romeo's metamorphosis and brings Arese's sporty DNA into the age of electrification. It's the most technological car Alfa Romeo has produced, an example of the brand's engineering excellence. We are proud to have been chosen by Alfa Romeo and to share the brand's new vision at such an important historical moment.

We worked closely with the Brand to produce content of the highest level in terms of both creative and quality as well as technical aspects. We wanted to narrate and enhance every element that distinguishes the car and the technological innovations that enable the close synergy between man and machine.

Using CGI technology, animation videos were made to illustrate the safety systems that allow Tonale to be equipped with Level 2 autonomous driving. Tonale is the beginning of Alfa Romeo's new story, and it is a tale being written now, every day. We curated the Tonale teaser video in every detail, from the creative concept study to the storyboard to the CGI production, script and voiceover.

The video enhances the vehicle's defining details, revealing them with dedicated focus shots until the final shot unveils the entire car. The copy focuses on the Tonale's bold and dynamic character, which propels Alfa Romeo into the future with cutting-edge technology and hybrid engines while maintaining a driving experience in pure Alfa Romeo style.