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Alfa Romeo Tonale

Live unpredictably

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Alfa Romeo Tonale

CREATIVE DIRECTION

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After the Tonale Edizione Speciale preview, Alfa Romeo brings Super, Sprint, Ti, and Veloce trims to market. The new Tonale marks Alfa Romeo's metamorphosis and brings its sporty DNA into the age of electrification. Designed for those who dare to shape their future, the Tonale is the most technological car Alfa Romeo has produced and boasts unique driving dynamics and infotainment features, as well as being the first vehicle equipped with an NFT digital certificate.


Tonale Hybrid is the most connected Alfa Romeo ever. Hence the creative idea of the campaign: in a world where technology, through algorithms, knows and directs our choices making them predictable, the new Alfa Romeo Tonale shows how emotions can continue to guide us, turning technology into passion. Alfa Romeo Tonale, Live unpredictably.

Client:

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Stellantis | Alfa Romeo

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Unit:

Sector:

Automotive

Year:

2022

200 Years of Museo Egizio di Torino

200 Years of Museo Egizio di Torino

CAMPAIGN

2024

Ozapp
APP

2025

.art creates action

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