Winning over a new generation of Alfisti is the mission of the Alfa Romeo Junior - and it does so through a contemporary, design-forward language.
Its sporty spirit, completely renewed and in step with the times, is also reflected in the photographic campaign, where light and shadow interplay to enhance the car’s sculpted volumes.
The models and outfits chosen fully embody the compact’s style, reinforcing the unmistakable sporting identity that has always set Alfa Romeo apart.