"Shhh… this isn't milk," is the new beverage launched in May by Alpro, a brand of the DANONE group. It’s an authentic surprise for the taste buds: it tastes like milk, but it’s not milk. This 100% plant-based drink, made from oats, satisfies milk lovers while being kind to the planet!

This is how Alpro introduced the product when they entrusted us with developing the creative concept and producing the promotional materials to support its market launch.

The promotional display, ranging from simple to more complex setups, represents the key moment in the customer journey—when an emotional bond is created between the brand and the consumer. It’s that connection that transforms into a lasting and effective memory. To achieve this, we chose engaging yet simple visuals and shapes, functional to the product and aligned with its natural essence. We placed the product "at the center," allowing it to speak for itself and surprise us!

... "simply" surprising!