"Shhh... questo non è lat*e," is the new beverage launched in May by Alpro, a brand of the DANONE group; a real surprise to the palate: it tastes like milk but is not milk. It is a 100% plant-based, oat-based product that satisfies the taste of milk lovers and respects the planet! 

This is how Alpro presented the product when they entrusted us with the development of the creativity and production of the promotional materials to support the market launch. 

The promotional area, from the simplest to the most complex, represents the key moment in the customer journey, the moment when an emotional bond is created between the brand and the consumer, the bond that is transformed into a memory and that remains permanently and effectively imprinted. To achieve the goal, we chose to use eye-catching but simple images and shapes that are functional to the product and in line with its nature. We put the product "at the center" by letting it tell its own story and surprise us!

 ... "simply" surprising!