For the second year in a row, Danone chooses Elio as the star of the Danacol advertising campaign, and this is how hypercholesterolemia prevention immediately becomes a fun catchphrase!

The design we created for the communication materials of the in-store activations takes the pop and ironic traits characterizing the commercial and becomes the key to talk in a light, but not superficial, way about a serious topic like heart health, suggesting the help of Danacol and its plant sterols to reduce cholesterol.