We designed the visual identity for the exhibition area at Motul’s headquarters, transforming the space into an environment capable of telling the story of its 170-year heritage and the evolution of the brand.

The concept draws inspiration from the world of racing, using a bold, grunge-inspired graphic language that evokes speed, performance, and motorsport culture. The intentionally textured and dynamic illustrative style brings energy to the installation, guiding visitors through a narrative journey that remains consistent with the brand’s distinctive character.

The colour palette was developed around Motul’s iconic colours, making each element instantly recognisable and further enhancing the immersive quality of the exhibition spaces.