For the contest created by Maxi Zoo in collaboration with Payback, we developed the concept "Coccola e Vinci!" ("Cuddle and Win!"): the more we pamper our pets with the purchase of products (food, accessories, and toys), the more chances we have to win.

For the contest, we designed the creative graphic concept, which was applied across all the POP materials created for the stores. Maxi Zoo customers participated in large numbers and showed great enthusiasm for the campaign, especially for the special photo frame created for social media photos, which was used for collecting the prize gift cards in-store. The hashtag #coccolaevinci, created for the occasion, boosted engagement and social media reach.