For the contest held by Maxi Zoo with Payback, we came up with the concept "Coccola e Vinci!" (Pamper and Win!): the more we pamper our pets with the purchase of products (food, accessories and toys) the more chances to win.

We designed the creative graphic concept for the contest, which was declined on all POP materials made for the stores. Maxi Zoo customers participated in large numbers in the contest and showed great enthusiasm for the operation especially for the special social photo frame made for collecting the prize gift cards in store. The hashtag #coccolaevinci, created for the occasion, increased engagement and reach on social media.