We oversaw the entire activity, from creative concept development to design, prototyping and production. Surprising the consumer with innovative materials that can sediment the key values of the Brand was our main goal. Combining the visual impact of the installation with ease of assembly was the strength of this project.

The concept of the installation was to invite the consumer to give something special as a gift: the island is transformed into a large gift package, with a strong expressive and visual impact. The materials made are customized for different store formats, able to perform best at the point of sale, both in terms of functionality and communicative impact.