We managed the entire activity, from the development of the creative concept to design, prototyping, and production. Our main goal was to surprise the consumer with innovative materials that would reinforce the brand's key values. The strength of this project lay in combining the visual impact of the installation with the simplicity of assembly.

The concept of the installation was to invite the consumer to give something special: the island transforms into a large gift box, with a strong expressive and visual impact. The materials created are customized for different store formats, designed to perform optimally at the point of sale, both in terms of functionality and communicative impact.