A project created to let quality speak above all else, with an essential and refined design that leaves room for genuine emotion.

Every detail expresses a daily ritual: “It’s for the quality of the ingredients that I drink illy every morning.” Selecting the best is what guides everyone’s choices each day. In this context, the statement “only the top 1% of the finest Arabica beans” becomes a distinctive mark, reinforced by the presence of a testimonial who validates it with authenticity.

The minimalistic POP materials in paperboard put the cup in the foreground, serving as an immediate invitation to a taste experience.
A visual experience that doesn’t shout but draws you in: elegant, sincere, irresistible.