Danone's HiPRO, official sponsor of the Giro d'Italia 2023, has been alongside all cycling fans for three weeks, kilometer after kilometer, and present in the large-scale retail trade with promotional areas linked to the "VINCI 7 BICI DE ROSA" (WIN 7 THE ROSA BIKES) competition. 

We were entrusted with the creativity of the POP materials, which we interpreted by letting ourselves be guided by the values of determination, combativeness and passion that are typical of the brand and of the event itself; values that were reflected in promotional areas with a strong visual impact that frame a special activation with a powerful appeal.