Raising awareness about the importance of checking cholesterol as a healthy habit in preventing cardiovascular diseases, and encouraging people to "listen to their heart". This is the goal of Danacol's major advertising campaign launched in collaboration with the Policlinico Gemelli.

A true "call to action" for consumers, which we interpreted creatively and in the development of POP materials (for both GDO and PHARMA), in a direct and engaging way, aiming to reach right to the "heart" of people, just like Elio, the campaign's exceptional ambassador, does.