To raise awareness regarding the importance of controlling cholesterol as a good habit in preventing cardiovascular disease by explaining to people that they should "listen to their heart." This is the goal of Danacol's major advertising campaign launched in collaboration with Policlinico Gemelli. 

A real "call to action" of consumers that we have interpreted, on the creative level and in the development of POP materials (both for the GDO and in the PHARMA sphere), in a direct and fun way, to get straight to the "heart" of people exactly as Elio, the exceptional ambassador of this campaign, does.