An immersive experience that brings the concept in-store

For the in-store activation of the co-marketing contest between ALPRO and GRAN CEREALE, we developed an integrated communication project that transforms the key visual into a multisensory and engaging shopping experience.

The concept, “  Il Gusto del Risveglio 100% Vegetale" (The Taste of a 100% Plant-Based Awakening),  was creatively applied across all POP and POS materials, shaping a consistent and distinctive brand narrative.

At the heart of the installation is the promotional counter, made from honeycomb cardboard: a sustainable, functional, and eye-catching structure that becomes a true experiential set.
A promotional island that doesn’t just display,  it engages, delights, and communicates.

A setup that you can look at, step into… and almost taste.