The POP materials we developed for Alpro were designed with the objective of translating a high-impact communication concept into simple solutions capable of capturing attention and supporting promotional activities at 360 degrees.

Thanks to its ease of assembly and reduced footprint during transportation, the structure streamlines operational tasks for merchandising staff. The graphic design turns the simplicity of paper-based materials into a strength, delivering communication that is immediate, clear, and instantly recognizable. A precise design choice, essential in form, yet highly effective in communication.