With Alpro, colour wins!
For the in-store contest launched by Alpro in mass retail, we brought the bold colours of the campaign key visual to life across POP materials designed to transform the point of sale into a space where every detail shouts: “PARTECIPA! QUI! SUBITO!”
POP materials where magic happens - where colour grabs attention, shapes spark curiosity, and a prize is just waiting to be claimed. Because a contest shouldn’t be just another promotion - it should be a story to experience.