There is no doubt of the importance of things made together. With this co-marketing activity, Alpro and Kellogg's wanted to value breakfast that, together, becomes better both in taste and as a time of sharing. 

Our work focused on finding POP solutions that could best integrate with the equipment and displays already present in the stores, giving the right touch of novelty and experientiality, and on a creative proposal that would best enhance the effectiveness of the contest as a promotional tool, a tool that engages the public by creating a positive expectation (winning a prize).