For the second consecutive year, Creostudios has supported the University of Pavia in its registration campaign.

A portion of the budget was allocated to print publications. The main campaign was structured with a content funnel across ScuolaZoo's online channels, alternating long-form informational ads with stories and social media content. The overall reach exceeded 300k.

A second segment of the budget was invested in the production of a radio spot, broadcast on Discoradio. The final segment was dedicated to a flyer distribution campaign, targeting events attended by students, such as the Turin International Book Fair.

An essential element of the communication campaign was the management of the ad budget on Google, with two targeted ad campaigns aimed at reaching students seeking information about universities to enroll in. The click-through rate (CTR) was over 42%.