For the second year in a row, Creostudios supported the University of Pavia with its student enrollment campaign.
Part of the budget was allocated to registered print media outlets. The core of the campaign was structured as a content funnel on ScuolaZoo’s online channels, alternating long-form informational advertorials with stories and social media content. The campaign achieved a total reach of over 300,000.

A second portion of the budget was invested in the production of a radio spot, which was broadcast on Discoradio.
The final segment of the budget went toward a flyer distribution campaign, targeting student-focused events such as the Turin's Salone del Libro.

A key element of the communication strategy was the management of the advertising budget on Google, with two ads campaigns aimed at intercepting students actively searching for information about university enrollment. The CTR exceeded 42%, confirming the effectiveness of the targeting strategy.