illycaffè is an Italian company founded in Trieste, with the goal of creating value through sustainability, transparency, and people empowerment. Our collaboration with this Trieste-based brand has always been a source of creative inspiration - even more so when we began working together to explore how to bring illycaffè into the metaverse. This led to the development of two projects: "Il bar ideale", a virtual bar designed to guide café owners through all the opportunities that come with choosing illy as a partner in their entrepreneurial journey, and "Sustainability", a video experience featuring multimedia content set within a virtual coffee plantation.

The projects were showcased at the SIGEP trade fair in Rimini, held from January 21 to 25: within the illy stand, a special area was set up with two dedicated booths where visitors could enjoy both immersive experiences.