Porsche Taycan 75th anniversary
Unreal Engine 5
CGI
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.3D lab
It is undisputable that Unreal Engine 5 has acquired an increasingly significant role in the production of multimedia content, becoming a powerful tool not only for the production of video games but also for the creation of visual communication materials.
The Creostudios team used the full potential of Unreal Engine 5 to pay homage to Porsche on its 75th anniversary.
The intense mix of bright colours that characterises Porsche's anniversary visuals was reinterpreted in a three-dimensional and realistic way, translating it into colourful lights and reflections. The subject is immersed in a large exhibition space that gives room for the scene, allowing the light to diffuse into the environment and, at the same time, interact dynamically with the car.