Creostudios was selected to handle the creativity of the launch materials for Alfa Romeo's new 33 Stradale, the heir to the iconic 1967 custom-built car born from the refined pen of Franco Scaglione. An authentic work of art in motion, generated by the perfect combination of beauty and technique, respectfully celebrates the brand's history and projects it into the future. For the occasion, we processed images and videos through innovative CGI technology, taking care of the balance of forms, the purity of lines and the elegance of every detail. The aim was to enhance the proportions, volumes and surface treatment, essential elements that represent the epitome of Alfa Romeo's ‘necessary beauty'.