The evolution of artificial intelligence is advancing at such a pace that continuous updating has become an operational requirement, not an option. For those working in communication, marketing, and content production, “keeping up” no longer means simply knowing tools and models, but also understanding the macro-trends reshaping investment, adoption, and organizational impact—particularly within the Italian context.

This need is what led Creostudios to take a structured role in the leading research and sector-monitoring initiatives. In this direction, Creostudios’ sponsorship of the Artificial Intelligence Observatory of Politecnico di Milano represents a key step: an initiative focused on analyzing the Italian AI market and its applications, through an approach that combines technological and managerial perspectives.

The Observatory operates as a platform for monitoring and interpretation: it tracks trends, adoption levels, use cases, and business implications, providing an up-to-date view that is consistent and comparable over time. For Creostudios, this means having a methodological reference point that supports day-to-day operations with a broader, less episodic understanding of the phenomenon.

The collaboration also enables direct access to insights and dialogue with the research community, as well as the opportunity to contribute to moments of analysis, experimentation, and data-driven discussion. At the same time, it allows Creostudios to engage with an ecosystem of companies that invest continuously in innovation, fostering a context that supports the exchange of practices and the development of long-term vision.