A Journey Inside the Home of the Fiat 500

For the exhibition The Italy we love: Welcome to the home of the Fiat 500, we oversaw the entire project, from the creative concept to the final installation.
Our goal was clear: to transform a display of historic models into an emotional narrative that reveals how the Fiat 500 has shaped the lives of Italians for generations.

Working closely with the Stellantis Heritage Hub team, we designed an exhibition path inspired by a domestic setting: a “home” where each room represents the era in which the featured model was launched, complete with period objects, scenic elements, and visual references.
Constant dialogue with the brand enabled us to highlight the 500’s identity, heritage, and contemporary spirit, culminating in its latest hybrid evolution.

From the first 1957 model to the new 500 Hybrid, visitors retrace the story of the Fiat 500.
With carefully curated colors, furnishings, and details, the exhibition becomes a journey through collective memory, where the Fiat 500 stands as a symbol of style, innovation, and Italian culture.