Sparco 2024
Targa Florio - Arturo Merzario Collections
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Targa Florio is the oldest race in the world and has become a timeless symbol of motor racing. Sparco, an Italian excellence with 47 years of racing history, has paid homage to the race, dedicating a special collection to Targa Florio and Arturo Merzario, a legend of Italian motor racing.
Creostudios oversaw the production of the Sparco exclusive collection photo shoot, which celebrated the brand's tangible connection to the history of the Italian race. The location selected was the Alfa Romeo Historical Museum, which provided two racing legends for the set: the Alfa 33 TT12 and the RL Targa Florio.
In addition, this year the agency was again in charge of the creative direction of the 2024 catalogues of Sparco Official, Martini Racing, Leisure and Teamwork.




