We were chosen as the production company to support Jeep in the launch of the New Jeep Compass, the C-SUV that redefines adventure with distinctive design, legendary capabilities, and cutting-edge technologies.

This project involved us in every phase: from creative direction to the full production of images and videos for the official launch.

The goal was clear: to showcase the versatility and style of the new Compass through authentic storytelling, putting real people, their routines, desires, and passions, at the center.

We developed a visual narrative structured around three moments of the day, each accompanied by a color palette inspired by natural light:

• Morning: fresh and dynamic tones representing outdoor activities and sports.
• Midday: warm and inviting colors for moments of sharing.
• Evening: elegant and sophisticated shades for more intimate and refined experiences.

The story is told through a couple who live their everyday life with energy and sportiness, finding in the New Compass the perfect space to share moments and freedom without compromising their personal style.