“Different needs, same attitude” sums up the creative vision: two different lifestyles, one shared passion for driving.

This is the concept behind the campaign created to showcase the Mopar® accessories range designed for the new Alfa Romeo Junior: a project that brings different generations into dialogue, united by the same passion.

The video alternates between the experiences of two protagonists from different generations, using a split-screen edit to emphasize the contrast and connection.
Their needs - comfort, performance, customization - all find answers in the Mopar® offering, with no compromises on Alfa Romeo’s unmistakable style: sporty, Italian, iconic.