top of page

illy regenerative agriculture

An immersive taste experience

/

/

/

illy regenerative agriculture

IN-STORE DISPLAY

|

.retail

illy Caffè entrusted us with the creative development and production of POP materials for the launch of their first coffee produced 100% through regenerative agriculture.


Even within mass retail, consumers are bombarded by a constant flow of visual information, and brands must continuously find ways to stand out in this sea of input.


The project we developed achieved our primary goal: to create materials that do more than simply convey information. They create atmospheres, evoke sensations, and tell stories. These materials incorporate creative solutions, structural details, and a variety of forms that truly capture attention and make the shopping experience immersive.