For the launch of its first coffee produced entirely through regenerative agriculture, Illy Caffè entrusted us with the creative development and production of all POP materials.

We live in a world oversaturated with images. Even within large-scale retail, consumers are constantly bombarded by a relentless flow of visual stimuli - and brands must continuously find new ways to stand out from the noise.

The project we developed achieved exactly what we set out to do: to create materials that go beyond simply conveying information - they build atmospheres, evoke sensations, and tell stories. Displays and signage infused with creative solutions, structural details, and a variety of shapes - all designed to truly capture attention and transform the shopping experience into something immersive and memorable.