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illy regenerative agriculture
An immersive taste experience
IN-STORE DISPLAY
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.retail
illy Caffè entrusted us with the creative development and production of POP materials for the launch of their first coffee produced 100% through regenerative agriculture.
Even within mass retail, consumers are bombarded by a constant flow of visual information, and brands must continuously find ways to stand out in this sea of input.
The project we developed achieved our primary goal: to create materials that do more than simply convey information. They create atmospheres, evoke sensations, and tell stories. These materials incorporate creative solutions, structural details, and a variety of forms that truly capture attention and make the shopping experience immersive.




