What is the circular economy? How does plastic recycling really work? But above all: how can we live more sustainably?
To answer these questions, the MASE - Italian Ministry of the Environment and Energy Security - launched a digital campaign aimed at raising greater awareness around crucial issues such as the environment, the future, and sustainability.
MASE commissioned the production of two series of short video capsules and 30-minute video lessons, designed to address environmental sustainability topics in a light and engaging way. To make the lessons even more interactive, we developed strategies to increase user involvement - using magnetic physical pop-ups, animated infographics, and quizzes.

The goal was to make complex or often superficially treated topics clear and accessible to a broad and diverse audience - from students to workers, from young people to older generations.