The Christmas holidays represent a magical time: they are that time of year when the extraordinary explodes into the ordinary and tradition merges with creativity.

It is the time of year when, more than ever, POP material must be able to interact with the consumer, arousing positive feelings and strong emotions. This has inspired us in the design of illy's Christmas arcades and totems, where aesthetics are combined with functionality, transforming the point of sale spaces into a magical place.