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Lancia PuRa HPE

Evolution is here

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Lancia PuRa HPE

PROJECT

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2023

Lancia's new Concept Car embodies their vision of the future by combining design, sustainability, technology and electrification. Building on these values, our 3D team used innovative technologies to create full CGI digital assets to support the launch of the car that represents Lancia's manifesto for the next 10 years.

Creostudios' immersive technology division worked closely with the Centro Stile designers to produce images and videos for the debut of the new concept.

Inspired by the great Italian architects and the canons of the brand, the team at Creostudios designed and created in full CGI the ideal environment to accompany and enhance the lines and style of the Concept Car, playing with volumes, spaces, details and materials. 

This project, like the Concept itself, pushed us to reach a new level of creativity through technologies that impose no limits.